For international football fans, ticket prices will start at USD 90 for the group-stage matches in category 3(apart from the opening match,which costs USD 220).
For Brazilian residents,the cheapest tickets priced Brazilian Real 30(USD 15) are available for students,over 60′s and members of the Bolsa Familia programme for 47 of the 48 group stage matches(again apart from the opening match,which costs BRL 80 in category 4)In total,about 3 million tickets will be available for fans to purchase during the three sales phases.
After the blockbuster FIFA Confederations Cup, expectations for ticket sales for the FIFA World Cup are naturally high, but Thierry Weil FIFA’s Director of Marketing explains the peculiarities of the process.
“Speaking about predictions and expectations for sales is always complicated”.
He further explains that ticket sales will be rapid.
“Personally, I imagine we will face demand similar to that seen in Germany in 2006, when there were, on average, seven applicants for each ticket,” he said. “But each situation is very specific. In South Africa in 2010, for instance, we sold 1.9 million tickets but the bulk of those were sold during the tournament, just before games, as culturally that’s how tickets are bought there.”
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